Project Description

The Hobbit poster

for Kaleidoscope Theatre

This piece was designed for the Kaleidoscope Theatre’s Young Company production of The Hobbit. For the poster design I used classic references from the classic story. The poster was printed in five colors with metallic gold ink in the title, dragon’s wing and flames, and the gold coins. The illustrations were used for other marketing purposes, as well as cast clothing including T-shirts and hoodies. Box office records were broken in Victoria when over 10,000 people took in The Hobbit at the McPherson Theatre over a period of only 10 days. I was happy to be a part of that.