Project Description

Camp Pringle ads

This updated ad format was created concurrently with the logo redesign. I wanted a bolder look, use the typical Pringle colors, incorporate the new logo… and also to be easier to use photography and translate to different ad sizes. I reversed out the logo in these examples, which is a nice way to integrate it. I have received great feedback on the new designs. The ads shown are a full page and a horizontal quarter page.